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Social media optimization (SMO) is the process of modifying a website so that it is easier for others to link to it, more visible in social media search engines, and more frequently included in online social media like blogs, podcasts and vlogs (video blogs).

SMO tactics can drive huge traffic to a website through new channels because search engines aren’t the only sites that drive big traffic anymore. While it’s not taking over search engine optimization (SEO) yet, it has the potential to someday soon.

Developing a SMO strategy should become part of your organization’s online marketing plan. First define what is it that you want your website to do - increase sales, influence decision makers, enhance your credibility, , increase traffic/page views, etc.

Below are specific objectives and factors to consider for an effective SMO plan:

  • Increase your linkability
  • Make tagging and bookmarking easy
  • Reward inbound links
  • Help your content travel the Web
  • Encourage mashups of your content
  • Be a user resource, even if it does not provide immediate benefits
  • Reward helpful and valuable users
  • Participate in ongoing Web discussions
  • Know how to target your audience
  • Create content
  • Be real
  • Do not forget your roots, be humble
  • Do not be afraid to try new things, stay fresh
  • Develop a SMO strategy – be proactive, not just reactive
  • Focus your SMO tactics maximize ROI


Web 2.0 technologies have revolutionized the way social media is used to enhance page rankings and web page optimization. SMO techniques include submission of RSS feeds, PowerPoint and video optimization, creating press releases and submitting to various online article submission sites. All of these tactics strengthen your brand, increase exposure of your website, and drive more traffic to your website. Another tool is RSS feeds. RSS feeds is an excellent way of displaying short descriptions of the website content and leading the user to the website to read more about it. Social bookmarking is another option. Social bookmarking is becoming very popular and easier for users to access, with just a a few clicks. this includes sites like like Digg it, Del.icio.us, Myspace, Youtube, Social bookmarking allows you to add your content to various social networking websites which are becoming more and more popular worldwide.

At H2sem, we can help you utilize all of the above tools and more to build more awareness and deliver more customers to your website. Click here to contact us for a free analysis of your site.

SMO Rates (30 to 60 days service):
Service name
Total cost

$ 1,700



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